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Spoiled Ratten Spoiled Ratten Brooklyn · Est. 2019

Studio · Est. 2019 · Brooklyn, NY

The partner who pitches the work is the partner who designs it.

Spoiled Ratten is a five-person independent studio led by a former Pentagram senior designer and a former Wieden+Kennedy art director. We build identities, packaging, and campaign systems for founder-led DTC brands — flat fee, fixed scope, shipped in 21 days. No middle managers, no retainers, no account team between you and the hands on the keyboard.

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Independent studio · Brooklyn · Est. 2019 · Five full-time · Twenty-four vetted freelancers

Founding Partners

Two founders. Two résumés that don't normally share a studio. One flat-fee, no-retainer shop.

Editorial portrait of Mara Lindqvist, founding partner and design director. Founder · 01

Mara Lindqvist

Founding Partner · Design Director

Mara spent seven years as a senior designer at Pentagram New York, where she led identity systems for cultural institutions, hospitality groups, and three separate James Beard–recognized restaurants. Before that she trained at Bergmans Förlag in Stockholm and at the Royal College of Art in London. At Spoiled Ratten she runs identity, type, and packaging — and is the partner who presents the work, end to end.

  • Pentagram New York, 2012–2019
  • RCA Visual Communication, MA
  • Heavy Petal cannabis rebrand — TDC Certificate of Typographic Excellence, 2023
Editorial portrait of Tomás Reyes, founding partner and creative director. Founder · 02

Tomás Reyes

Founding Partner · Creative Director

Tomás was an art director at Wieden+Kennedy Portland for six years, working across brand campaigns for Nike, Levi's, and a Grammy-nominated artist's merchandise line. Earlier he was a designer at Anagrama in Monterrey. At Spoiled Ratten he leads campaign systems, motion, and the studio's verbal identity — and sits in on every kickoff.

  • Wieden+Kennedy Portland, 2013–2019
  • Anagrama, 2010–2013
  • Two ADDY Gold, one D&AD Wood Pencil

The Space

A converted ribbon factory in Bushwick where a five-person team and 24 vetted freelancers ship identities in 21 days.

The studio occupies Suite 2B at 84 Bogart Street — a 3,200-square-foot floor of a 1923 ribbon factory on the Brooklyn–Queens border. The bones are original: maple floors, tin ceilings, two freight elevators, and a wall of arched north-facing windows that Mara and Tomás chose the building for in 2019. The mezzanine holds a small type library, a risograph, and the only meeting table the studio owns.

Five full-time creatives work out of the room every day. A vetted network of twenty-four freelance specialists — photographers, motion designers, illustrators, fabricators, and production managers — plugs into sprints on a project basis. Every brand we ship is built by named humans, in a room you can visit, on a deadline we publish before kickoff.

That is the entire studio. There is no operations layer between the founder in the kickoff and the designer holding the final proof.

Interior view of the 84 Bogart Street studio floor.
84 Bogart Street, Suite 2B — Brooklyn, NY 11206. Visitation by appointment.

By the Numbers

Five years, 312 brands, one ribbon-factory floor — the receipts on scale.

312 client projects shipped, 2019–2024
1.8M+ physical units produced with in-house packaging partners across 14 manufacturers
9 countries with shipped work — US, UK, Canada, Mexico, Australia, Japan, France, Germany, South Korea
92% of 2023 clients came in through direct referral — no outbound sales team

Average project value $38,000 · Largest engagement to date $215,000 full rebrand and packaging system for a beverage launch

Press & Recognition

What others have written and awarded — verification beyond our own claims.

Press

Featured editorials in It's Nice That, Eye Magazine, Print Magazine, and The Brand Identity.

Long-form profiles of the studio's identity and packaging work have run in It's Nice That (2022), Eye Magazine (Issue 106, 2023), Print Magazine's New Visual Artists survey (2023), and The Brand Identity (2024).

Award

2023 TDC Type Directors Club Certificate of Typographic Excellence — 'Heavy Petal' cannabis rebrand.

Awarded for the custom display serif and accompanying system built for Heavy Petal, a California-based preroll brand. The studio's only TDC-recognized project to date.

Listing

Named to Brand New's 'Underrated Studios to Watch' in 2023 and again in 2024.

UnderConsideration's Brand New included Spoiled Ratten in consecutive annual lists of independent studios worth following for identity-led brand work.

Clients of note

Seven Forbes 30 Under 30 honorees, two James Beard Award semifinalists, and a Grammy-nominated artist's merchandise line.

Across 312 engagements since 2019, the studio's client list includes seven founders on the Forbes 30 Under 30 lists, two James Beard Award semifinalists in the restaurant category, and the official merchandise line for a Grammy-nominated recording artist.

Next Step

If the people and the work match your ambition, the next step is a 21-day sprint.

Tell us what you're shipping. We'll come back inside two business days with a fixed scope, fixed fee, and a fixed kickoff date.

Start a Project

Or call the studio: +1 (347) 555-0184 · Mon–Thu, 10–6 ET